Independence Flooring & Supply Privacy Policy
Last Updated: 8/26/25
1. Introduction
Independence Flooring & Supply ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our online store, or interact with us in connection with our flooring products and services.
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use our website or services.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us, including:
- Contact Information: Name, email address, phone number, mailing address
- Project Information: Details about your flooring project, whether you're working with a contractor, project timelines, and other relevant details you share with us
- Communication Records: Information you provide through contact forms, email correspondence, phone calls, and showroom visits
- Newsletter Subscriptions: Email address and preferences when you sign up for our newsletter
- Appointment Information: Details you provide when scheduling showroom visits or consultations
- Purchase Information: Billing and shipping addresses, payment information, and order details when you make purchases through our online store
2.2 Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- Usage Data: Information about how you interact with our website, pages visited, time spent on pages, and navigation patterns
- Device Information: IP address, browser type, operating system, device type, and screen resolution
- Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your browsing experience, analyze website usage, and for analytics purposes. Some of these technologies may be considered "sharing" of personal information for cross-context behavioral advertising under certain privacy laws. We manage cookie preferences through CookieYes to ensure compliance with privacy regulations and allow you to control these preferences
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To provide our flooring products and services, process orders, and manage appointments
- Communication: To respond to your inquiries, provide customer support, and send appointment reminders
- Marketing: To send newsletters, promotional materials, and updates about our products and services (with your consent)
- Website Improvement: To analyze website usage, improve our services, and enhance user experience
- Business Operations: To maintain records, process payments, and conduct our business operations
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
4.1 Service Providers
We work with trusted third-party service providers who help us operate our business:
- CookieYes: Manages cookie consent and preferences on our website
- Basin Forms: Processes and stores contact form submissions
- MailerLite: Manages our email marketing and newsletter communications
- Calendly: Handles appointment scheduling for showroom visits and consultations
- Shopify: Processes online orders and payments for our e-commerce store
- Google Analytics: Provides website analytics and usage insights
These service providers are bound by contractual obligations to protect your information and use it only for the purposes we specify.
4.2 Business Transfers
In the event of a merger, acquisition, or sale of our business assets, your information may be transferred to the acquiring entity.
4.3 Legal Requirements
We may disclose your information when required by law, court order, or government request, or to protect our rights, property, or safety.
4.4 Consent
We may share your information for other purposes with your explicit consent.
5. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Contact form submissions: Retained in Basin Forms according to their data retention policies
- Newsletter subscriptions: Retained until you unsubscribe
- Appointment information: Retained in Calendly until the appointment occurs, then according to their retention policies
- Purchase records: Retained for accounting and legal compliance purposes
- Website analytics: Aggregated and anonymized data may be retained indefinitely
6. Your Rights and Choices
You have the following rights regarding your personal information:
6.1 Access and Correction
You may request access to or correction of your personal information by contacting us using the information provided below.
6.2 Marketing Communications
You can opt out of receiving marketing emails by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us directly to request removal from our mailing list
6.3 Cookies
You can control cookie preferences through your browser settings or through our cookie consent banner managed by CookieYes. Note that disabling cookies may affect website functionality.
7. Your California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
7.1 Right to Know
You have the right to request that we disclose:
- The categories and specific pieces of personal information we have collected about you
- The categories of sources from which we collected your personal information
- The business or commercial purpose for collecting or selling your personal information
- The categories of third parties with whom we share your personal information
- The categories of personal information we have disclosed for a business purpose
7.2 Right to Delete
You have the right to request that we delete your personal information, subject to certain exceptions under California law.
7.3 Right to Correct
You have the right to request that we correct inaccurate personal information we maintain about you.
7.4 Right to Opt-Out of Sale/Sharing
You have the right to opt-out of the "sale" or "sharing" of your personal information. While we do not sell personal information for monetary consideration, we may share personal information with third parties (such as Google Analytics) in ways that could be considered "sharing" under the CPRA for cross-context behavioral advertising purposes.
7.5 Right to Limit Use of Sensitive Personal Information
We generally do not collect sensitive personal information as defined by the CPRA. However, certain data processed in connection with our services, such as payment information through Shopify, may be considered sensitive. We limit the use of any such information to only what is necessary to perform our services and do not use it to infer characteristics about you.
7.6 Right to Non-Discrimination
We will not discriminate against you for exercising any of your California privacy rights.
7.7 How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in Section 12 below. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.
Do Not Sell or Share My Personal Information: To exercise your right to opt-out, please click the "Do Not Sell or Share My Personal Information" link found in the footer of our website. You may also contact us using the information in Section 12.
8. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites you visit.
10. Children's Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Independence Flooring & Supply
4 Warren Ave #1
Westbrook, ME 04092
Phone: (207) 854-0900
Email: info@ifsupply.com
This Privacy Policy is effective as of the date listed above and applies to all information collected by Independence Flooring & Supply.